As states legalize recreational use for cannabis, Columbia Care -- known as a medical supplier -- wanted to launch a retail brand and space for those discovering the plant for the first time.
We positioned Cannabist as the "sommelier of weed," paying homage to service, education, and expertise. With an Art Deco design and an Apple-like customer journey, the Cannabist aims to deliver a "Higher Experience."
CLIENT // Columbia Care
AGENCY // 22squared
ROLE // Executive Creative Director