[Technology]  This is “what if” thinking by three incredibly innovative companies imagining a better, safer world for motorists and cyclists. Our intent was to build something tangible with Toyota that showcases their commitment to road safety and raises awareness for an alarming problem.

[Retail Launch]  As states legalize recreational use for cannabis, Columbia Care -- known as a medical supplier -- wanted to launch a retail brand and space for those discovering the plant for the first time. 

We positioned Cannabist as the "sommelier of weed," paying homage to service, education, and expertise. With an Art Deco design and an Apple-like customer journey, the Cannabist aims to deliver a "Higher Experience." 

[Film]  This is a collection of broadcast we made over the years. I spent 10 years leading the Toyota business. In that time, I was able to make a lot of different film, meet really interesting people from around the world, and learn how to get comfortable in the back of a Russian Arm car.