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Since the launch of the campaign, we made a lot magic happen. That little regional wing joint has nearly quadrupled in size, increasing sales year after year. We fostered relationships with the biggest names in sports [ESPN, CBS, and The Dan Patrick show]. And forever made it a place known for unexpected moments and overtimes in sports. 

Buffalo Wild Wings

Over the years working on B-dubs, we set off sprinklers, powered down stadiums, and deliberately sent games into overtime. We pulled so many pranks, people began to blame Buffalo Wild Wings for every actual sports mishap. Memes, GIFs, mashups appeared in the real world adding to the folklore. As the legend of our shenanigans grew, so did sales and the number of Buffalo Wild Wings restaurants. 


CLIENT  // Buffalo Wild Wings

AGENCY // 22squared

ROLE  // Writer

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